PERSPECTIVES

That's a sign of the times, isn't it?

While retailers are more accustomed than most folks to cope with change, 2020's unrelenting flexibility tests have been a challenge. Forget about five years. Retailers have to be ready for the next five months! It's back-to-school and then Holiday.

The only certainty about the next five months is that they will probably feel like the past five months. Yet you still must run a retail business. And that means you still must buy and sell merchandise. 

The opportunities – and the pressures – are mounting.

As more stores are able to reopen, and more shoppers are willing to emerge, what will they encounter?

• "A glut of pent-up inventory is waiting to be dumped on consumers this summer as retail stores reopen in the U.S., and shoppers for everything from shoes to sofas should be able to find major bargains," reported the Wall Street Journal* on June 2.

Like every natural disaster, whether a massive storm, earthquake, wildfire, we all are victims of COVID-19. 

Not all of us have suffered being infected by the virus. But, essentially everybody has suffered losses. 

• The loss of milestone celebrations of weddings, graduations, reunions, birthdays; anniversaries;
• Lost access to theaters, museums, libraries, sporting events;
• Loss of the sense of community that comes from going to work, or worship services, book clubs, or the local coffee shop; 
• Loss of income, job losses;
•  Or, sadly, the loss of loved ones. 

Few have been spared. 

The Retail Owners Institute® has developed a retail strategy for "Inventory Management Going Forward." 

As we often do, it was recapped as an unassuming chart (see above) identifying the Five Stages of Merchandise Mix Management, from "Before COVID-19" to the "New Normal?"