The ROI's Promise: Everyone Can "Get It!"


The Retail Owners Institute® is renowned for making the basics of retail financial management readily available to any retailer, anywhere. Worldwide. 24/7. 

To take advantage of this self-help resource, All it takes is a little desire…and a web browser!


People don't go into retailing to be financiers. 

  • They love the merchandise they sell, and/or they love the people who buy the merchandise. (Think book stores, sporting goods stores, gift shops, etc.) 
  • Others love the "theater", the excitement of retailing. 
  • Still others want to be their own boss. 

But few are attracted to the financial part. Which is exactly why The Retail Owners Institute website has been built!

  • The ROI explains why financial tools are necessary, and how they are critical to the success of a retail business.
  • It educates on the critical financial factors that control retail success: controlling profits, debt, inventory, and especially cash flow.
  • It provides easy-to-use – but sophisticated – financial calculators and tools that enable projecting and "what if…?" financial modeling.
  • It allows practice in using the financial tools until it is second nature.
  • It provides easy 24/7 access to the tools, data, and on-going education.

Or, in other words, The ROI enables any retailer, anywhere, to "Turn on your financial headlights!"

All of the content, resources and tools on The Retail Owners Institute site have been developed by and are the proprietary and copyrighted property of The Retail Owners Institute® and Outcalt & Johnson: Retail Strategists, LLC.