Retailers: Get unlimited access to all of The ROI!

Gain more financial control...and peace of mind!

Subscribe for Membership NOW!

Incredible value! 👀


Get How-To Financial Answers, 24/7.
Whenever You Need Them.

"It's like having my own retail consultant, 24/7."

--Gift Shop Owner 




Grade Your Own Business
Gain Perspective, Peace of Mind 

Key financial assessment tools.

Quick feedback for busy retailers. 



Watch These Retail Strategy Webinars.
Helpful. Practical. And Fun!

"I have been re-inspired!

You guys are fun to listen to. Easy to follow, and very helpful!"

--Home Accessories Store Owner


Try It Now

NO RISK for Retailers

If you try The ROI and are not satisfied, we will refund $99.

Nothing to lose! Try it now! See for yourself.

Go to the SUBSCRIBE page (click here) and make your choice.

What retailers say about The ROI

Dozens of Self-Help Tools & Resources

50 How-To Guides - Inventory, Profits, Cash

Make your stores financially stronger

Most extensive self-help resource on retail financial management • Available on-demand, 24/7

How-To Articles by Retail Experts

  • Controlling Inventory, Profits, Cash
  • Using Retail Finance Basics
  • Addressing Strategic Owner Issues
  • Managing Store Issues


23 Recorded Live at TOPICAL TUESDAYS Webinars

Hours of Strategy Seminars: Explanatory and Retailer-Friendly How-To Insights 

See the entire collection here

  • Unlimited FREE Access for Members
  • Most Demanding Growth and Survival Issues for Retailers:
    How to Manage & Control Profits • Debt • Inventory • Cash Flow • Vendor, Landlord & Bank Relationships • GMROI 
  • Available to watch anytime, 24/7
  • Lively, entertaining (!), time saving
  • Hours of Consulting Tips, Strategic How-To Guidance


Power Tools for Retail Decision-Makers

The Retail STRATA:G®  proprietary online calculators are for projecting, looking ahead. Not accounting, that (sigh) only looks backwards.

These "power tools" have been specially built for retail owners and decision-makers.

See in advance "How much profit?" "How much inventory – and when?" "How much cash?!"

Compare outcomes of your choices, in advance, on your own - automagically! 

Online 24/7. Nothing to download or install. They just work!


Time-Saving Comparison Tools

Get perspective & insights on your stores' performance

  • All on your own 
  • Confidential. "For your eyes only"
  • Online 24/7 


5 Online Retail Training Courses

Learn - then use - retailing's financial levers

Use The ROI's unique "eLearning Kits." 

Each Kit includes a structured how-to training course plus a specialized projecting calculator. Practical and fast for retailers to use. 

These courses-plus-calculators teach and show the What, Why, and How of retail financial management and inventory control.  

The ROI's Online Courses

  • Projecting Retail PROFITS
  • Projecting INVENTORY Buying (Open-to-Buy) Plans
  • Projecting Retail CASH FLOW
  • 3-in-1 Kit Bundle: P&L + OTB + Cash Flow - Integrated!
  • GMROI Inventory Productivity Kit


9 Retail Financial How-To Videos

Learn It • Do It • Profit From It!


Retailers: Be Empowered! 

Use The ROI. Gain more control of profits, inventory, cash flow. 

Know more. Worry less. 

And put the fun back into retailing!

Focus on Owners

unlimited access for ROI Members

The ROI's OWNERS CENTERSpecial focus on Owner "pain points."

Survival • Cash flow • Growth strategies • Attracting the good customers • Effective delegation • Crisis management • Financing • Succession plans.


Unmatched online resource. Only at The ROI. Get access now!

Trusted Resource

There are many ways to succeed in retailing. But there is only one way that retailers fail: financially.


That is why The Retail Owners Institute® has been built.  

The ROI, as it is known, is now the foremost self-help financial management resource for retailers and store owners. Since 1999, it has helped retailers avert failure.

Each month, thousands of retailers, both online and street front, come to The ROI to take advantage of our practical how-to info and unique, easy-to-use tools. So can you!

Our promise: Everyone can "get it!"

Subscribe for Membership NOW!

Incredible value! 👀

Member FAQs

Is there any limit to how much I can use The ROI as a Member?
ROI Members have no limits to using the site. You will be able to access the entire Members-Only Collection as much as you want, as often as you want, 24/7.
Is there a minimum length of time for Memberships?
Memberships are either monthly or yearly, so the minimum time is one month. Your Member Access Privileges automatically renew with each payment.
How can I see ALL of The ROI site?
It's easy! Just start a subscription to be a Member. That opens up the entire Members-Only Collection to you, 24/7, for as long as your subscription payments continue.
Once I start my subscription, how soon do I get into the Members-Only Collection?
Immediately! You simply complete the checkout and payment process on the SUBSCRIBE page. Your Member Access Privileges will automatically renew when your recurring payment is processed, whether each month or the special value Yearly payment.
How do I "JOIN The ROI" and get Member-Access Privileges?
It's easy! Go to the SUBSCRIBE page and make your choice of the best value YEARLY payment, or low MONTHLY payments. Then, complete the form and submit your payment information (oh, that). Your credit card payments are processed privately and securely through
What if I want to CANCEL my Member-Access Privileges and stop my subscription payments?
We will be disappointed! But it is easy to do. Just notify us directly through this link. Include your name, contact information, and User Name. You will receive a confirmation from us via email.

What People Say About The ROI

"You have re-inspired me! Thank you!"
--Owner, Home Accessories Stores

"I joined ROI this year and Love it!! There is no other place where retailers can get all this great info in one place nor specific training tailored to retailers. ROI is well worth the membership fee. Thank you!"
--Owner, Gift Shop & Gallery

"The ROI is a source of inspiration and emotional energy. Nice! It's good to push owners, to challenge their status quo. Complacency is the enemy in times like this."
--3rd Generation Retailer, Audio/Video

"This is really good foundational info. Thank you very much!"
--CPA; Founder, Community Gallery  

"You make so much sense. Your website and tools and webinars are exceptionally great. Now I've started to see the light and how to manage inventory turns to manage cash. Love your stuff!"
--Co-Owner, Specialty Boutique


"Much your clarity and your service. You guys are spot on!!"
--Co-Owner, Housewares Shop

"I have changed the way I look at my financial statements forever! Very informative. Thank you."
--President, Furniture Stores

"I've been in retailing a long time and regularly work with our buyers on Open-to-Buy. I think your OTB Calculator is really remarkable. It's easy, quick and effective. Thank you for providing it."
--CFO, 17-Store Sporting Goods Chain

"Thank you for the great seminar today. I feel as though I have attended a college class in business - without the stress of finals!"
-- Owner, Hardware Store

"If I had had this information seven years ago, I would not have opened our second location, which we closed last year. This is very helpful and useful."
--President, Consumer Electronics Retailer


"I learned a lot, and found it easy to understand. I'm really impressed by how accessible you make this complicated financial information."
--Specialty Store Owner

"This has really made a difference for us! It's acted as a springboard to initiate a new philosophy of spending at our store. The ROI has had a profound effect on our business. Thank you."
--Owner, Gift Shop

"Your site is very good and the information is always very useful. We are about to open another store. Keep up the great work!"
--Owner/President, Gourmet Food Shops 

"Your information plus The ROI's online tools are very powerful, and have made a big difference in the management of our family business. Thank you for your service to our family and the many other retail families you've reached."
--Owner,  Music Stores

"The ROI has been very helpful to me. Easy to follow and informative. Thank you very much!"
--Retail Operations Manager, Museum Store



"The Co-Founders of The Retail Owners Institute, Pat Johnson and Dick Outcalt, are the Zen masters of retail financial management!"
--Editor, Retail Industry Publication

"Our retailers need help with inventory control and cash flow, and how to make better business decisions. You are right on point!"
--Manager, Field Business Consultants, Convenience Store Franchiser

"I want all 28 of our S.B.D.C. Certified Business Advisors to use this whenever they are working with a retailer."
--State Program Director, Small Business Development Centers

"Much your clarity and your service. You guys are spot on!!"
--Vice-President, Buying Group

"I want to thank you for all your enthusiasm. It is very apparent that you have the best interests of the small retailer in mind, and provide them with valuable information to survive and grow their business."
--Vice-President, Small Business Services, Union Bank of California

"There's not much we can do to help our retailers' top line. But by offering them access to all of The ROI, maybe we CAN help them with their bottom line!"
--President, National Shoe Retailers Association 


Look what ROI Members get