Empowering Retail Owners Institute


Anxious to improve Cash Flow, Profits, and Inventory??

PERSPECTIVES | From The Co-Founders

Strategic Retailing Commentary from The ROI Co-Founders

The ROI's Promise: Everyone Can "Get It!"


The Retail Owners Institute® is renowned for making the basics of retail financial management readily available to any retailer, anywhere. Worldwide. 24/7. 

To take advantage of this self-help resource, All it takes is a little desire…and a web browser!


People don't go into retailing to be financiers. 

  • They love the merchandise they sell, and/or they love the people who buy the merchandise. (Think book stores, sporting goods stores, gift shops, etc.) 
  • Others love the "theater", the excitement of retailing. 
  • Still others want to be their own boss. 

But few are attracted to the financial part. Which is exactly why The Retail Owners Institute website has been built!

  • The ROI explains why financial tools are necessary, and how they are critical to the success of a retail business.
  • It educates on the critical financial factors that control retail success: controlling profits, debt, inventory, and especially cash flow.
  • It provides easy-to-use – but sophisticated – financial calculators and tools that enable projecting and "what if…?" financial modeling.
  • It allows practice in using the financial tools until it is second nature.
  • It provides easy 24/7 access to the tools, data, and on-going education.

Or, in other words, The ROI enables any retailer, anywhere, to "Turn on your financial headlights!"

All of the content, resources and tools on The Retail Owners Institute site have been developed by and are the proprietary and copyrighted property of The Retail Owners Institute® and Outcalt & Johnson: Retail Strategists, LLC. 

What People Say About The ROI

"You have re-inspired me! Thank you!"
--Owner, Home Accessories Stores

"I joined ROI this year and Love it!! There is no other place where retailers can get all this great info in one place nor specific training tailored to retailers. ROI is well worth the membership fee. Thank you!"
--Owner, Gift Shop & Gallery

"The ROI is a source of inspiration and emotional energy. Nice! It's good to push owners, to challenge their status quo. Complacency is the enemy in times like this."
--3rd Generation Retailer, Audio/Video

"This is really good foundational info. Thank you very much!"
--CPA; Founder, Community Gallery  

"You make so much sense. Your website and tools and webinars are exceptionally great. Now I've started to see the light and how to manage inventory turns to manage cash. Love your stuff!"
--Co-Owner, Specialty Boutique


"Much appreciated...love your clarity and your service. You guys are spot on!!"
--Co-Owner, Housewares Shop

"I have changed the way I look at my financial statements forever! Very informative. Thank you."
--President, Furniture Stores

"I've been in retailing a long time and regularly work with our buyers on Open-to-Buy. I think your OTB Calculator is really remarkable. It's easy, quick and effective. Thank you for providing it."
--CFO, 17-Store Sporting Goods Chain

"Thank you for the great seminar today. I feel as though I have attended a college class in business - without the stress of finals!"
-- Owner, Hardware Store

"If I had had this information seven years ago, I would not have opened our second location, which we closed last year. This is very helpful and useful."
--President, Consumer Electronics Retailer


"I learned a lot, and found it easy to understand. I'm really impressed by how accessible you make this complicated financial information."
--Specialty Store Owner

"This has really made a difference for us! It's acted as a springboard to initiate a new philosophy of spending at our store. The ROI has had a profound effect on our business. Thank you."
--Owner, Gift Shop

"Your site is very good and the information is always very useful. We are about to open another store. Keep up the great work!"
--Owner/President, Gourmet Food Shops 

"Your information plus The ROI's online tools are very powerful, and have made a big difference in the management of our family business. Thank you for your service to our family and the many other retail families you've reached."
--Owner,  Music Stores

"The ROI has been very helpful to me. Easy to follow and informative. Thank you very much!"
--Retail Operations Manager, Museum Store



"The Co-Founders of The Retail Owners Institute, Pat Johnson and Dick Outcalt, are the Zen masters of retail financial management!"
--Editor, Retail Industry Publication

"Our retailers need help with inventory control and cash flow, and how to make better business decisions. You are right on point!"
--Manager, Field Business Consultants, Convenience Store Franchiser

"I want all 28 of our S.B.D.C. Certified Business Advisors to use this whenever they are working with a retailer."
--State Program Director, Small Business Development Centers

"Much appreciated...love your clarity and your service. You guys are spot on!!"
--Vice-President, Buying Group

"I want to thank you for all your enthusiasm. It is very apparent that you have the best interests of the small retailer in mind, and provide them with valuable information to survive and grow their business."
--Vice-President, Small Business Services, Union Bank of California

"There's not much we can do to help our retailers' top line. But by offering them access to all of The ROI, maybe we CAN help them with their bottom line!"
--President, National Shoe Retailers Association 


Now's the Time!

With Member-Access Privileges, you have unlimited access to all 200+ pages of The ROI! Practical, proven, do-it-yourself tools and resources.

Used and loved by retailers worldwide since 1999!

Subscribe for Membership NOW!

Still less than $1 a day! 👀

Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"