Welcome to the Webinar of the Week



"So, Anything Special About Your Stores?"

How to Sharpen Your Competitive Edge

Available FREE, all week long  *  Exclusively at The Retail Owners Institute  

Your Competitive Edge

May 16, 2022
0    3650

Special FREE Access for Webinar of the Week attendees


Quick quiz for you:
Are your salespeople more helpful than a Google search??

Not sure? That could mean you are missing out on exploiting your best competitive edge as a specialty retailer. 

  • You see, thanks to big box and online retailers, the concept of "customer service" increasingly means "customer SELF-service."
  • And therein lies the opportunity for specialty retailers.

All stores can – and should – be "special", no matter the size, price points, or merchandise.

Join us for this lively webinar, and find out how.

  • What is "specialty retailing?" What makes it "special?"
  • Technology's impact on retailing and "customer service"
  • How retailers can create a training program to  sharpen and maintain their competitive edge.
  • How to know when it's working!

This fast-paced and inspiring session, presented by Pat Johnson and Dick Outcalt, Co-Founders of The Retail Owners Institute®, is full of consulting insights and tips.

  • Gain new perspectives. 
  • And yes, even some lofty ways of looking at all this.

Be sure to take advantage of this free access.

The Presenters

Pat Johnson and Dick Outcalt have been called "The Zen masters of retail finance!" "Doctors for retailers." "Amazing!"

The Co-Founders of The Retail Owners Institute®, Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail.

Known as good listeners, their engaging and empowering working style with owners and decision-makers is objective and collaborative, and appreciated for its real world practicality. See Outcalt & Johnson: Retail Strategists and Retail Turnaround Experts to learn more about their in-person professional services.

Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"