TOPICAL TUESDAYS Webinars

The Trend Tracker

Are We Up? Down? Or Sideways? 

  • The TREND Tracker

    by ROI Co-FoundersApril 25, 2025
    ©Copyright, The Retail Owners Institute® and Outcalt & Johnson: Retail Strategists, LLC. All rights reserved.
    5092 Views

Especially during times of major changes economically, retailers are well advised to

  • focus on your customers
  • control the "controllables"
  • and above all else, keep perspective!

Ahh, yes, retailers. That third one - "keep perspective" - can seem daunting. What's the secret to achieving that?

In today's lingo, it would be "metrics". That is, measure and monitor your tactics and results.

For a quick overview of a 4-step process that enables you to know whether your business is trending up, down, or sideways, take advantage of this week's Webinar of the Week, led by Pat Johnson and Dick Outcalt, Co-Founders of The Retail Owners Institute®.

Also, be sure to download your own master copy of The ROI's Trend Tracker form.



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Download a pdf master form of The ROI's Trend Tracker.
Then make photocopies as you need them.


The Presenters

Pat Johnson and Dick Outcalt have been called "The Zen masters of retail finance!" "Doctors for retailers." "Amazing!"

The Co-Founders of The Retail Owners Institute®, Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail.

Known as good listeners, their engaging and empowering working style with owners and decision-makers is objective and collaborative, and appreciated for its real world practicality. See Outcalt & Johnson: Retail Strategists and Retail Turnaround Experts to learn more about their in-person professional services.

FYI: There is another 2/3rds of the Institute available only to Members!

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The Retail Owners Institute® has been empowering retailers since 1999 to "Turn on their financial headlights!"
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