Welcome to the Webinar of the Week



Make Your Advertising More Strategic – At No Added Cost!

Available FREE, all week long  *  Exclusively at The Retail Owners Institute  

As we approach the start of the "real New Year" (after Labor Day, when the fall schedule begins for families and businesses), what better time to take a strategic look at your ad budget and plans?

This lively TOPICAL TUESDAYS Webinar of the Week, led by Pat Johnson and Dick Outcalt, Co-Founders of The Retail Owners Institute®, examines a retailer's advertising from the strategic perspective.

  • First, see why some advertising messages fall short
  • Learn how marketing is different from advertising
  • See how marketing can be applied to retailing
  • Explore social media, "Facebook Followers", content marketing, etc
  • See how retailers can do their own marketing plans, focused on their most profitable customers.

Our focus at The ROI is to enable you to work smarter, not harder, and for all your expenditures to work smarter as well.

This lively session is packed with valuable consulting tips and insights you can use in your stores. All for free! Be sure to take advantage.

The Presenters

Pat Johnson and Dick Outcalt have been called "The Zen masters of retail finance!" "Doctors for retailers." "Amazing!"

The Co-Founders of The Retail Owners Institute®, Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail.

Known as good listeners, their engaging and empowering working style with owners and decision-makers is objective and collaborative, and appreciated for its real world practicality. See Outcalt & Johnson: Retail Strategists and Retail Turnaround Experts to learn more about their in-person professional services.

Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"