How Resilient Is Your Business?

Whether sales are up, down, or sideways, the financial strength – and staying power – of every business is shown on its Balance Sheet. And revealed by its Balance Sheet ratios.

Particularly telling is the trend of those ratios. That's why The ROI has developed this specialized FINANCIAL STRENGTH Rater for retailers.

  • Quickly see the trend of the "vital signs" of your business; is each one up or down, slightly or substantially?
  • What does that mean? Get a score of 1 to 5 for each one, pinpointing areas of strength as well as potential trouble spots.
  • And, see what the overall total suggests about the resilience of your business moving forward.

Ready to try it out? Watch this short – and silent! – Quick Start Guide. 



Need a refresher about those ratios, and how to calculate them for your own business?  See the Benchmarks Resource Center here at The ROI, including a free KEY RATIOS Calculator. 

Financial Strength Rater

Is There Some Mistake?

Above are some screen shots of the Financial Strength Rater in action. We used the Benchmark numbers from a couple segments to illustrate.

While the Hardware Stores segment and the Gift, Novelty & Souvenir Stores segment have very close total scores – 17 and 18 – they each are strong in different ways. (Or, they each have different potential trouble spots.) You can see this by comparing the Scores for each ratio. 

But, the careful observers will quickly point out what looks to be a mistake! For both segments, the trends of the Current Ratio and the Debt-to-Worth ratio received identical TREND descriptions – "Slightly Down" or "Substantially Up" –  but very different SCORES. What's with that??

The INFO button has the answer! For the Debt-to-Worth ratio, Lower Is Better. 

So, when the Debt-to-Worth ratio trend is declining for a business, that is a good sign; less money is owed to creditors. And therefore, for that ratio, a declining trend receives a higher score.

Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"