It's 2026. What's the real key to survival and success today?

  • Profitable lines of merchandise? Important, sure.
  • Profitable stores? Necessary.
  • Growing with your "best customers!" Everybody knows that, right?

But beware: no matter what the built-in reports of your POS system want you to believe, your biggest customers, the "top 100", are not necessarily the best ones.

👀 Instead, your "best" customers are the ones that are most profitable for your business.  

How to focus everything on your best, most profitable customer?  

For that, meet the STRATA:G® Business Wheel. (That's "strategy". Every retailer needs one!) It captures WHY and HOW effective target marketing means more profits and more financial strength. (Yep, everybody wins!)

It's the merger of strategic financial and strategic marketing for retailers. This proprietary concept, showing the cause-effect connection between marketing and financial management, was developed by and is exclusive to The ROI. 

Sound too lofty? Don't worry.

Pat Johnson and Dick Outcalt, The ROI Co-Founders, present their innovative concept in a lively Webinar of the Week.

  • They connect all the dots in a retailer-friendly way.
  • And they show how you can identify your most profitable customers...without spending a dime!

Ready to challenge business-as-usual thinking? Take advantage of this empowering how-to webinar, available only from The ROI.


The Presenters

Pat Johnson and Dick Outcalt have been called "The Zen masters of retail finance!" "Doctors for business owners." "Amazing!"

The Co-Founders of The Retail Owners Institute®, Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America.

They merge strategic marketing concepts with strategic financial concepts, and focus particulary on "Owner issues." They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail.

Known as good listeners, their engaging and empowering working style with owners and decision-makers is objective and collaborative, and appreciated for its real world practicality. See Outcalt & Johnson: Retail Strategists and Retail Turnaround Experts to learn more about their in-person professional services.

FYI: There is another 2/3rds of the Institute available only to Members!

See What You're Missing!


The Strata:G® Resources have been empowering owners since 1999 to "Turn on their financial headlights!"
Our tools and resources are trusted by thousands of independent owners to help grow financially stronger and resilient businesses.