Your Business’s Future at Your Fingertips

Why Do Retail Businesses Fail?

Businesses don’t fail because they don’t have enough sales. They fail because they run out of cash.

The truth is, cash flow surprises are avoidable. And the solution isn’t reserved for “big guys” with teams of accountants—it’s right here, ready for you.

With The ROI's Strata:G® calculators, independent retail owners can:

  • See alternatives before making decisions.

  • Compare outcomes of multiple adjustments.

  • Avoid cash crises by planning ahead.

Our calculators integrate your pro forma (projected) P&L and inventory plans into a dynamic cash flow projection. You’ll see—instantly—how each decision would impact your business's future.

What Makes Strata:G Different?

(That's "strategy." Every retailer needs one!)

Strata:G tools are built for busy owners like you who think big and want answers fast.

With our proprietary calculators, you can:

  • Quickly explore multiple “What if…?” scenarios in real-time.

  • See the ripple effect of pricing changes, inventory adjustments, or new product launches.

  • Focus on the future—not the past—with pro forma projections that show profits and cash flow at a glance.

No spreadsheets. No financial jargon. Just practical, actionable insights.

Start Seeing Ahead Today

How It Works

Using the Strata-G calculators is easy for retailers:

  1. Enter Assumptions: Provide a few key details—revenue goals, likely expenses (sorted by simple “buckets”), and inventory plans.

  2. Review Results: Instantly see a monthly pro forma P&L, buying plan, and cash flow projection for the next year.

  3. Test Scenarios: Adjust variables like pricing, inventory turns, or sales volume and compare outcomes.

In just 20–30 minutes, you’ll gain the clarity to:

  • Avoid pitfalls.

  • Optimize profits.

  • Make confident, data-backed decisions.

Why Owners Love Strata-G

  • “Strata-G showed me where my cash flow was headed before I ran into trouble. It’s the smartest tool I’ve ever used for my business!”
    – Specialty Retailer

  • “I finally understand how inventory and cash flow work together. Now, I’m in control.”
    – Sporting Goods Store Manager

  • “This is like having a crystal ball for my business. I don't make a big decision without it.”
    – Home Décor Shop Owner

More Than Just Tools—A Resource Hub

The Retail Owners Institute isn’t just one projecting calculator, or even all ten of The ROI's proprietary Strata:G "What if...?" calculators.

Your Member subscription includes unlimited online access to:

  • Step-by-step guides on managing inventory, cash flow, and profits.

  • On-demand webinars tackling real-world retail challenges.

  • Industry benchmarks to compare your performance. And more!

Whether you need quick answers or in-depth knowledge, The ROI has you covered. Online, 24/7, whenever you need it.

Ready to Get Started?

Imagine knowing—before you make a decision—what it will mean for your business’s future.

With Strata-G, that’s exactly what you’ll get: clarity, confidence, and control.

Don’t wait until hindsight is your only teacher. Start looking ahead today.

Start Seeing Ahead Today

FAQs

Q: Do I need accounting experience to use the Strata-G calculators?

A: Not at all! Strata-G is designed for business owners, not accountants. It’s easy to use and explains everything clearly.

Q: How long does it take to see results?

A: Most users complete their first draft of inputs – their "best guesstimates"– in about 20–30 minutes. And you’ll see results instantly. Then, each "What if...?" adjustment you make happens in real time; adjust an input, immediately see the impact on profits, your buying plan, and cash flow. 

Q: Is there a monthly option?

A: Yes, if you prefer. You can choose to access The ROI on a month-to-month basis for $39.95/month. Your credit card would be charged each month rather than just once a year.

Don’t let hindsight be your only strategy.

Join the hundreds of owners who are using Strata-G to plan their future, avoid surprises, and seize opportunities.

Start Seeing Ahead Today


The Retail Owners Institute® has been empowering retailers since 1999 to "Turn on their financial headlights!"
Our tools and resources are trusted by thousands of store owners to help grow profitable, resilient businesses.