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"How does my business compare?"

Key Financial Benchmarks Specially for SMB Owners

77 Business Verticals • Five Years of Results • Focus on Industry-Specific Key Ratios

Gain New Perspective & Insights 

These Key Financial Benchmarks provide important perspective.

Yes, most everyone's first stops are Pre-Tax Profit % and Gross Margin %.

The Debt-to-Worth Ratio and Current Ratio are, however, the most significant regarding your financial strength.

And the others help to explain why those four are what they are. 

📌 Want a more detailed comparison? Members get access to deeper insights and exclusive tools. Subscribe now!

Key Financial Benchmarks, 77 Industry Verticals

SERVICE Businesses

Automotive Repair
Beauty Salons
Business Associations
Car Washes
Child Care Services
Dry Cleaning & Laundry Services
Funeral Homes
Home Healthcare Services
Hospitals
Nursing Care Facilities
Other Personal Care Facilities
Pet Care
Religious Organizations
Retirement Communities
Surgical & Emergency Centers

PROFESSIONAL Firms

Advertising Agencies
Architects
Bookkeeping, Other Accounting Services
CPA Offices
Dentists
Engineering Firms
Interior Design Services
Landscape Architects
Lawyers
Management Consultants
Marketing Consultants
Optometrists
Other Medical & Health Practices
Physical, Occupational, Speech Therapists & Audiologists
Physicians Offices & Clinics
Public Relations Agencies
Veterinary Clinics

RETAIL

Art Dealers
Auto Parts & Accessories Retailers
Baked Goods Retailers
Beer, Wine & Liquor Retailers
Boat Dealers
Clothing & Clothing Accessories Retailers
Convenience Stores
Cosmetics, Beauty Supplies & Perfume Retailers
Electronics & Appliance Retailers 
Floor Covering Retailers
Food (Health) Supplement Retailers
Furniture Retailers
Gasoline Stations Convenience Stores
General Merchandise Retailers
Gift, Novelty, and Souvenir Retailers
Hardware Retailers
Health & Personal Care Retailers
Hobby, Toy & Game Retailers
Home Centers
Home Furnishings Retailers
Jewelry Retailers
Lumber & Building Materials Dealers
Meat Retailers
Miscellaneous Retailers

RESTAURANTS

Drinking Places, Alcoholic Beverages
Full-Service Restaurants
Limited-Service Restaurants
Snack & Non-Alcoholic Beverage Bars

RETAIL

(continued)
Motorcycle & ATV Dealers
Musical Instrument & Supplies Retailers
New Car Dealers
Nursery, Garden Center & Farm Supply Stores
Office Supplies & Stationery Retailers
Outdoor Power Equipment Stores
Pet & Pet Supplies Retailers
Pharmacies & Drug Stores
Recreational Vehicle Dealers
Shoe Retailers
Specialty Food Retailers
Sporting Goods Retailers
Supermarkets & Grocery Retailers
Tire Dealers
Tobacco, Other Smoking Supplies Retailers
Used Car Dealers
Used Merchandise Retailers

Benchmarks Resource Center


click each to open
14 NOV
2024

Key Retail Ratios"Cheat Sheet"

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The Formulas • Where to Find the Numbers • What Each Ratio Tells You

 

Ratio How to Calculate Your Key Financial Ratios Where to Find the Information What the Ratios Tell
Current Ratio Current Assets divided by Current Liabilities Your balance sheet Tests for solvency or ability to meet current debt obligations. Measures how well you can cover current liabilities with liquid assets.  (Higher is better; 2.0 is average.)
Quick Ratio Cash + Accounts Receivable divided by Current Liabilities Your balance sheet

Tests the degree of solvency most strictly, using only the most liquid current assets. 

(Higher is better; 0.5 is average.)

Debt-to-Worth Ratio Total Liabilities divided by Total Owner's Equity Your balance sheet

Compares what the company "owes" creditors to what it "owns." Measures the financial strength of the business.

(Lower is better; 1.0 is average.)

Inventory Turnover COGS (Cost of Goods Sold) divided by Average Inventory @Cost COGS are recorded on your income statement; Inventory is found on your balance sheet.

Measures how often, at present rate of sales, your entire inventory is completely sold and replaced during a given year. Measures inventory "velocity." 

(Higher is better; average depends on industry.)

Gross Margin % Gross Profit $ divided by Net Sales Your income statement (P&L) Indicates percentage of sales dollars remaining after costs related to purchasing merchandise are recognized.
Profit Before Taxes % Profit Before Taxes divided by Net Sales Your income statement (P&L)

Indicates percentage of sales dollars remaining after all costs (except taxes) are recognized.

(Higher is better; average depends on industry.)

Return on Assets (ROA) Profit Before Taxes divided by Net Assets Your income statement and balance sheet

Indicates pretax return on assets; measures productivity of assets. 

(Higher is better; average depends on industry.)

Gross Margin Return on Inventory (GMROI)  Gross Margin $ divided by Average Inventory @Cost Gross Margin - your income statement
Inventory @ Cost - your balance sheet.
Measures the gross margin returned for each dollar invested in inventory. (Higher is better; average depends on industry.)

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